Resources
Playbooks, benchmarks, and templates for channel program leaders.
The patterns, pitfalls, and economics of running channel and retailer programs at scale — distilled from 400+ live programs.
Everything we've learned, organized.
Playbook
Designing a slab program that actually moves secondary sales
How to set slab thresholds, multipliers, and accelerators without overpaying for sales that would have happened anyway.
Benchmark
What 'good' looks like: retailer engagement rates by category
Median, top quartile, and top decile retailer engagement rates across FMCG, paints, auto, and electronics.
Playbook
Mechanic reward programs: the WhatsApp-first onboarding flow
Why traditional app-store distribution fails for mechanics — and the five-step flow that consistently delivers 70%+ adoption.
Template
Campaign brief template for trade marketing teams
A one-page brief that aligns trade marketing, finance, and IT before a campaign goes live. Used by 200+ programs on Rewardez.
Webinar
Reward program design: from strategy to field execution
How JMS approaches program architecture, WhatsApp-led engagement, and measurable outcomes — placeholder until an approved webinar is published.
Playbook
Detecting claim fraud at scale: signals that actually work
Beyond the obvious duplicates — eight fraud patterns we see across customer programs, and how to catch them automatically.
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